VC Minute: Asking for Referrals to Investors

By August 24, 2020 September 13th, 2020 Everything

The VC Minute is my segment on the Startup of the Year podcast where I share a quick snippet of advice related to startup fundraising.

Let’s talk about asking for referrals to investors. The wrong way is to say, “please introduce me to investors.” There’s not a lot I can do with that. Which ones? Why would I intro you? What do I send them? 

Make it easy for your network to make referrals for you. 

First, You should have a target list of introductions you would like—researched in advance of course. 

Next, Forward along your list of prospective investors, attach an investor deck, and finally include an intro paragraph someone can copy/paste into their own email. 

I call this, “don’t make me think, don’t make me work.” When you make it as easy as possible for people to make connections for you, they will. 

If you’d like access to our network of investors, then apply to Startup of the Year. We hold weekly office hours that are only open to applicants. There’s no cost and no catch, except to be part of the Startup of the Year program.

Listen to the whole episode here:
Startup of the Year Podcast episode #0033 – Honoring U.S. Veteran Founders

On this episode of the Startup of the Year podcast we are featuring our virtual event that we hosted, Honoring U.S. Veteran Founders.

We had a great group of veteran-led companies presenting their pitches. The STARTUPS included: Govlia (Fort Lauderdale, FL); Milk Money Kitchens (New York, NY); Target Arm (Ridgefield, CT); TCare (St. Louis, MO); and TruGenomix (Rockville, MD).