An absolute must-read. There are very few non-fiction books I recommend unequivocally, and now that I think about it, this might be the only one that I recommend without preamble…
What's interesting about this book is that it's the why behind the how. If you want the "how" then read Hooked. But the "why" these things work, and why we…
Reading this for the first time in 2013 felt like reading the secret code for how all businesses will be run in the future. And it is. It's a must-read…
Note: this review is for an older edition of the bookâthey're on the third edition now. I don't offer many conditional reviews, but this review is predicated on the fact…