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><channel><title>Non-Fiction &#8211; Rich Maloy</title> <atom:link href="http://richmaloy.com/genre/non-fiction/feed/" rel="self" type="application/rss+xml" /><link>http://richmaloy.com</link> <description>Life, The Universe, and Everything</description> <lastBuildDate>Mon, 08 Apr 2019 04:17:47 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.9.4</generator><image> <url>https://i0.wp.com/richmaloy.com/wp-content/uploads/2017/02/cropped-richmaloy-vert.png?fit=32%2C32</url><title>Non-Fiction &#8211; Rich Maloy</title><link>http://richmaloy.com</link> <width>32</width> <height>32</height> </image> <site
xmlns="com-wordpress:feed-additions:1">124687649</site> <item><title>Mastery by Robert Greene</title><link>http://richmaloy.com/book-review/mastery/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Mon, 18 Feb 2019 04:58:17 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2222</guid><description><![CDATA[I'm really torn on "Mastery" as to whether I loved it, hated it, or just liked it. The stories of everyone from Faraday to PG to Darwin and Franklin and dozens more are absolutely brilliant. I love the stories and kind of wish the book was just that: stories of great people who achieved mastery. What I hated was the cringe-worthy advice. There are whole sections with broad generalizations about how people supposedly behave (e.g., "arrogant people are insecure") that are not backed up by a shred of research or evidence. For how well the rest of the book is researched, the lack of it in the parts that are supposed to help the reader better understand their fellow humans is awful. I appreciate that the author created a clear framework for mastery and turned it into a blueprint that others can follow. Even if not every master in the book fits precisely within that framework—who was Paul Graham's overbearing master under whom he served as an apprentice?—it was still a decent framework. Pick up this book to listen to the stories and appreciate the lives of some of the greatest humans to ever walk the planet. And take the rest with a grain of salt.<div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=psychology">Psychology</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>I&#8217;m really torn on &#8220;Mastery&#8221; as to whether I loved it, hated it, or just liked it. The stories of everyone from Faraday to PG to Darwin and Franklin and dozens more are absolutely brilliant. I love the stories and kind of wish the book was just that: stories of great people who achieved mastery.</p><p>What I hated was the cringe-worthy advice. There are whole sections with broad generalizations about how people supposedly behave (e.g., &#8220;arrogant people are insecure&#8221;) that are not backed up by a shred of research or evidence. For how well the rest of the book is researched, the lack of it in the parts that are supposed to help the reader better understand their fellow humans is awful.</p><p>I appreciate that the author created a clear framework for mastery and turned it into a blueprint that others can follow. Even if not every master in the book fits precisely within that framework—who was Paul Graham&#8217;s overbearing master under whom he served as an apprentice?—it was still a decent framework.</p><p>Pick up this book to listen to the stories and appreciate the lives of some of the greatest humans to ever walk the planet. And take the rest with a grain of salt.</p><p>&nbsp;</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>What did Charles Darwin, middling schoolboy and underachieving second son, do to become one of the earliest and greatest naturalists the world has known? What were the similar choices made by Mozart and by Caesar Rodriguez, the U.S. Air Force&#8217;s last ace fighter pilot? In <i>Mastery,</i> Robert Greene&#8217;s fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where <i>The 48 Laws of Power</i> left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world&#8217;s masters.</p><p>Temple Grandin, Martha Graham, Henry Ford, Buckminster Fuller &#8211; all have lessons to offer about how the love for doing one thing exceptionally well can lead to mastery. Yet the secret, Greene maintains, is already in our heads. Debunking long-held cultural myths, he demonstrates just how we, as humans, are hardwired for achievement and supremacy. Fans of Greene&#8217;s earlier work and Malcolm Gladwell&#8217;s <i>Outliers</i> will eagerly devour this canny and erudite explanation of just what it takes to be great.</p></blockquote></div><div
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href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=psychology">Psychology</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
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xmlns="com-wordpress:feed-additions:1">2222</post-id> </item> <item><title>The Subtle Art of Not Giving a F*ck by Mark Manson</title><link>http://richmaloy.com/book-review/the-subtle-art-of-not-giving-a-fck/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Sat, 01 Dec 2018 04:48:27 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2021</guid><description><![CDATA[There were times during this book where I thought I was listening to a self-aggrandizing autobiography, and just as I was judging the author for a pointless diversion, BAM! He'd hit me upside the head with something mind-blowing, earth-shattering, or just laugh-out-loud funny. This book is now on my unequivocal recommendation list. GET IT, READ IT. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
/><span
class="subjects"><strong>Subjects:</strong> <a
href="http://richmaloy.com/?subject=richs-recos">Rich's Reco's</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>There were times during this book where I thought I was listening to a self-aggrandizing autobiography, and just as I was judging the author for a pointless diversion, BAM! He&#8217;d hit me upside the head with something mind-blowing, earth-shattering, or just laugh-out-loud funny. This book is now on my unequivocal recommendation list. GET IT, READ IT.</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people.</p><p>For decades we&#8217;ve been told that positive thinking is the key to a happy, rich life. &#8220;F*ck positivity,&#8221; Mark Manson says. &#8220;Let&#8217;s be honest, shit is f*cked, and we have to live with it.&#8221; In his wildly popular Internet blog, Manson doesn&#8217;t sugarcoat or equivocate. He tells it like it is &#8211; a dose of raw, refreshing, honest truth that is sorely lacking today. <i>The Subtle Art of Not Giving a F*ck</i> is his antidote to the coddling, let&#8217;s-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.</p><p>Manson makes the argument, backed by both academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade but on learning to stomach lemons better. Human beings are flawed and limited &#8211; &#8220;not everybody can be extraordinary; there are winners and losers in society, and some of it is not fair or your fault&#8221;. Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.</p><p>There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, <i>The Subtle Art of Not Giving a F*ck</i> is a refreshing slap for a generation to help them lead contented, grounded lives.</p></blockquote></div><div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
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href="http://richmaloy.com/?subject=richs-recos">Rich's Reco's</a></span><br
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xmlns="com-wordpress:feed-additions:1">2021</post-id> </item> <item><title>Barking up the Wrong Tree by Eric Barker</title><link>http://richmaloy.com/book-review/barking-up-the-wrong-tree/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Fri, 14 Sep 2018 05:14:33 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2082</guid><description><![CDATA[What's great about this book is that the author examines both sides of common perceptions (often misconceptions) about success. He takes them to their logical extreme, digs in and finds research to most refute both sides of the extreme, and often ends up recommending something right in the middle. However, there were a few good take-aways from the book, including one piece that I'm continuing to work on in my daily life: self-compassion. It's a good book and is worth a read, even if it's not totally mind-blowing. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>What&#8217;s great about this book is that the author examines both sides of common perceptions (often misconceptions) about success. He takes them to their logical extreme, digs in and finds research to most refute both sides of the extreme, and often ends up recommending something right in the middle. However, there were a few good take-aways from the book, including one piece that I&#8217;m continuing to work on in my daily life: self-compassion. It&#8217;s a good book and is worth a read, even if it&#8217;s not totally mind-blowing.</p><h3 class="bc-heading bc-color-base bc-spacing-small bc-size-medium bc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-box bc-box-padding-none bc-spacing-small"><blockquote><p>Much of the advice we&#8217;ve been told about achievement is logical, earnest&#8230;and downright wrong. In <i>Barking up the Wrong Tree</i>, Eric Barker reveals the extraordinary science behind what actually determines success and, most importantly, how anyone can achieve it. You&#8217;ll learn:</p><ul><li>Why valedictorians rarely become millionaires and how your biggest weakness might actually be your greatest strength</li><li>Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers</li><li>Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution</li><li>The secret ingredient to &#8220;grit&#8221; that Navy SEALs and disaster survivors leverage to keep going</li><li>How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man</li></ul><p>By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them &#8211; and find out, in some cases, why it&#8217;s good that we aren&#8217;t. <i>Barking up the Wrong Tree</i> draws on startling statistics and surprising anecdotes to help you understand what works and what doesn&#8217;t, so you can stop guessing at success and start living the life you want.</p></blockquote></div><div
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href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
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xmlns="com-wordpress:feed-additions:1">2082</post-id> </item> <item><title>Reminiscences of a Stock Operator by Edwin Lefevre</title><link>http://richmaloy.com/book-review/reminiscences-of-a-stock-operator/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Sat, 12 May 2018 05:17:16 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2086</guid><description><![CDATA[I first read this book in 2000 when I was a day-trader. The stories were just as entertaining then as they were when I recently re-read it. And by entertaining, I mean entertaining to a finance nerd. I bought a copy of this book for my dad, who does his own trading, is a self-taught corporate finance guy, and has interest in the stock market. He thought this was terribly boring. I obviously disagree, but I do want to give you the caveat of my glowing recommendation: the stories are about stock and commodities trading from nearly 100 years ago.I find the stories fascinating and the lessons especially prescient in the crypto markets today. But if you are unsure that you'll find it interesting, then skip it.  <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=bios-memoirs">Bios &#38; Memoirs</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>I first read this book in 2000 when I was a day-trader. The stories were just as entertaining then as they were when I recently re-read it. And by entertaining, I mean entertaining to a finance nerd. I bought a copy of this book for my dad, who does his own trading, is a self-taught corporate finance guy, and has interest in the stock market. He thought this was terribly boring. I obviously disagree, but I do want to give you the caveat of my glowing recommendation: the stories are about stock and commodities trading from nearly 100 years ago.</p><p>I find the stories fascinating and the lessons especially prescient in the crypto markets today. But if you are unsure that you&#8217;ll find it interesting, then skip it.</p><h3 class="bc-heading bc-color-base bc-spacing-small bc-size-medium bc-text-bold">Publisher&#8217;s Summary</h3><blockquote><div
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class="bc-text bc-color-secondary">First published in 1923, this lightly fictionalized biography of Jesse Livermore, one of the greatest market speculators ever, is widely regarded as one of best investment books of all time. <i>Reminiscences of a Stock Operator</i> is the resource that generations of investors have turned to when they needed deeper insight into their own investing habits and those of others. Listen to this work, featuring narrator Rick Rohan, and you&#8217;ll soon discover your portfolio growing in new and unexpected ways!</span></div></blockquote><div
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href="http://richmaloy.com/?genre=bios-memoirs">Bios &amp; Memoirs</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a></span><br
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xmlns="com-wordpress:feed-additions:1">2086</post-id> </item> <item><title>Measure What Matters by John Doerr</title><link>http://richmaloy.com/book-review/measure-what-matters/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Wed, 25 Apr 2018 04:11:16 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2268</guid><description><![CDATA[I was all gung-ho on OKRs for a while and when this book came out, I picked it up right away. While the stories are great, I kind of wanted more out of it. Really what the book did for me was whet my appetite to read about Andy Grove. I've since backed off my initial excitement for OKRs after hearing some strong counter arguments from startup CEOs, including my partner at SpringTime, Jeff Gardner. Hearing how OKRs work against the direction of a company and its path to growth was enlightening. Regardless, if you want to learn about OKRs this has a number of interesting stories about how they've been implemented in successful companies, as well as clear guidelines and definitions. Dig in!<div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=business">Business</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=startups">Startups</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>I was all gung-ho on OKRs for a while and when this book came out, I picked it up right away. While the stories are great, I kind of wanted more out of it. Really what the book did for me was whet my appetite to read about Andy Grove.</p><p>I&#8217;ve since backed off my initial excitement for OKRs after hearing some strong counter arguments from startup CEOs, including my partner at SpringTime, Jeff Gardner. Hearing how OKRs work against the direction of a company and its path to growth was enlightening.</p><p>Regardless, if you want to learn about OKRs this has a number of interesting stories about how they&#8217;ve been implemented in successful companies, as well as clear guidelines and definitions. Dig in!</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><p>Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth &#8211; and how it can help any organization thrive.</p><p>In the fall of 1999, John Doerr met with the founders of a start-up whom he&#8217;d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They&#8217;d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress &#8211; to measure what mattered.</p><p>Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (&#8220;the greatest manager of his or any era&#8221;) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove&#8217;s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked.</p><p>In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone&#8217;s goals, from entry level to CEO, are transparent to the entire organization.</p><p>The benefits are profound. OKRs surface an organization&#8217;s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.</p><p>In <i>Measure What Matters</i>, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.</p></div><div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=business">Business</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=startups">Startups</a></span><br
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xmlns="com-wordpress:feed-additions:1">2268</post-id> </item> <item><title>Startup CEO by Matt Blumberg</title><link>http://richmaloy.com/book-review/startup-ceo/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Sat, 16 Aug 2014 05:08:21 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2219</guid><description><![CDATA[I really want to be able to strongly recommend this to most of the startups I work with on a daily basis, but it's not for early stage startups. I have to keep in mind that this series of startup books originated with Brad Feld from Foundry Group, a venture firm that invests in Series A &#038; B rounds. The vast majority of the startups I see and work with are at the angel and seed level of capital and growth. As such, advice such as annual 360 reviews is not the most critical advice I would offer early stage startups.The title may have been better as "Scale-up CEO" and targeting companies that have found a scalable, repeatable business model. With the idea in mind that this is for "scale-up" executives, then I heartily recommend it. But for me and my audience, it's something to aspire towards. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=business">Business</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=startups">Startups</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>I really want to be able to strongly recommend this to most of the startups I work with on a daily basis, but it&#8217;s not for early stage startups. I have to keep in mind that this series of startup books originated with Brad Feld from Foundry Group, a venture firm that invests in Series A &amp; B rounds. The vast majority of the startups I see and work with are at the angel and seed level of capital and growth. As such, advice such as annual 360 reviews is not the most critical advice I would offer early stage startups.</p><p>The title may have been better as &#8220;Scale-up CEO&#8221; and targeting companies that have found a scalable, repeatable business model.</p><p>With the idea in mind that this is for &#8220;scale-up&#8221; executives, then I heartily recommend it. But for me and my audience, it&#8217;s something to aspire towards.</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>A definitive book for any CEO &#8211; first time or otherwise &#8211; of a high-growth company.</p><p>While big company CEOs are usually groomed for the job for years, startup CEOs aren&#8217;t &#8211; and they&#8217;re often young and relatively inexperienced in business in general.</p><p>Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, <i>OnlyOnce</i> &#8211; because &#8220;you&#8217;re only a first time CEO once.&#8221;</p><p>Now, more than a decade later, he&#8217;s written <i>Startup CEO</i>. As the fifth in the StartUp Revolution series, this reliable resource is based on Blumberg&#8217;s experience as a startup CEO and covers a number of issues he&#8217;s faced over the dozen years he&#8217;s been a CEO.</p><p>Engaging and informative, this book is essential reading for any, and every, CEO.</p></blockquote></div><div
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xmlns="com-wordpress:feed-additions:1">2219</post-id> </item> <item><title>Who Stole the American Dream? by Hedrick Smith</title><link>http://richmaloy.com/book-review/who-stole-the-american-dream/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Wed, 13 Aug 2014 05:03:00 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2194</guid><description><![CDATA[There are very few things in the world that have had such a profound impact on me as "Who Stole the American Dream?" I read this in 2014, after being hired by SoftLayer, a recent IBM acquisition. Though my paychecks said IBM, everything else I did was under the SoftLayer banner and culture (until 2016, but that's a story that wraps up here). I was flying around the country, working with startups, evangelizing a cloud product I cared about and believed in, and getting paid by IBM to do it. IBM, by the way, is prominently vilified by Hedrick Smith in a few places. Smith's vilification and my job enjoyment—way beyond mere satisfaction—seemed in direct conflict. This was just one of the many points in the book that had me thinking deeply about my purpose in my life. It was a few months after finishing the book, reflecting on it, and working with a coach that I crystallized my mission: to transform the world through innovation and entrepreneurship. Here's where this review becomes an actual review. The book is about the systematic erosion of the middle class in America, and how the opportunity to achieve "American Dream" is being destroyed by everything from bi-partisanship, to corporate influence over government, and ultimately the widening of the wealth gap. All of this is told through a reporter's investigative lens in a narrative style that pulls you in page after page (or minute after minute). I believe I can make a difference in the American Dream and returning the middle class to prominence, but it sure as hell is an uphill battle. If you need some inspiration to join me on this quest, start here. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=economics">Economics</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a></span><br
/><span
class="subjects"><strong>Subjects:</strong> <a
href="http://richmaloy.com/?subject=richs-recos">Rich's Reco's</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>There are very few things in the world that have had such a profound impact on me as &#8220;Who Stole the American Dream?&#8221; I read this in 2014, after being hired by SoftLayer, a recent IBM acquisition. Though my paychecks said IBM, everything else I did was under the SoftLayer banner and culture (until 2016, but that&#8217;s a story that wraps up <a
href="http://richmaloy.com/2017/04/01/ride-the-wave-to-shore/">here</a>).</p><p>I was flying around the country, working with startups, evangelizing a cloud product I cared about and believed in, and getting paid by IBM to do it. IBM, by the way, is prominently vilified by Hedrick Smith in a few places. Smith&#8217;s vilification and my job enjoyment—way beyond mere <em>satisfaction</em>—seemed in direct conflict. This was just one of the many points in the book that had me thinking deeply about my purpose in my life.</p><p>It was a few months after finishing the book, reflecting on it, and working with a coach that I crystallized my mission: to transform the world through innovation and entrepreneurship.</p><p>Here&#8217;s where this review becomes an actual review. The book is about the systematic erosion of the middle class in America, and how the opportunity to achieve &#8220;American Dream&#8221; is being destroyed by everything from bi-partisanship, to corporate influence over government, and ultimately the widening of the wealth gap. All of this is told through a reporter&#8217;s investigative lens in a narrative style that pulls you in page after page (or minute after minute).</p><p>I believe I can make a difference in the American Dream and returning the middle class to prominence, but it sure as hell is an uphill battle. If you need some inspiration to join me on this quest, start here.</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>Pulitzer Prize winner Hedrick Smith’s new book is an extraordinary achievement, an eye-opening account of how, over the past four decades, the American Dream has been dismantled and we became two Americas.</p><p>In his best-selling <i>The Russians,</i> Smith took millions of readers inside the Soviet Union. In <i>The Power Game,</i> he took us inside Washington’s corridors of power. Now Smith takes us across America to show how seismic changes, sparked by a sequence of landmark political and economic decisions, have transformed America. As only a veteran reporter can, Smith fits the puzzle together, starting with Lewis Powell’s provocative memo that triggered a political rebellion that dramatically altered the landscape of power from then until today.</p><p>This is a book full of surprises and revelations &#8211; the accidental beginnings of the 401(k) plan, with disastrous economic consequences for many; the major policy changes that began under Jimmy Carter; how the New Economy disrupted America’s engine of shared prosperity, the &#8220;virtuous circle&#8221; of growth, and how America lost the title of &#8220;Land of Opportunity&#8221;. Smith documents the transfer of $6 trillion in middle-class wealth from homeowners to banks even before the housing boom went bust, and how the U.S. policy tilt favoring the rich is stunting America’s economic growth.</p><p>This book is essential reading for all of us who want to understand America today, or why average Americans are struggling to keep afloat. Smith reveals how pivotal laws and policies were altered while the public wasn’t looking, how Congress often ignores public opinion, why moderate politicians got shoved to the sidelines, and how Wall Street often wins politically by hiring over 1,400 former government officials as lobbyists.</p></blockquote></div><div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=economics">Economics</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a></span><br
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xmlns="com-wordpress:feed-additions:1">2194</post-id> </item> <item><title>The Humor Code by Joel Warner, Peter McGraw</title><link>http://richmaloy.com/book-review/the-humor-code/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Wed, 07 May 2014 04:45:42 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2205</guid><description><![CDATA[My friend Peter co-wrote this, and I was very glad to see it come out on Audible right away (I do hate to read books in the old-fashioned sense). It's outside of my normal genres of sci-fi, startup, sci-fi, business, fantasy, and more sci-fi, but I'm glad I picked it up. Despite my bias, I thoroughly enjoyed it. Peter and Joel really do travel the world in search of what makes things funny. The combination of a researcher and a writer make for a great combo for a book. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>My friend Peter co-wrote this, and I was very glad to see it come out on Audible right away (I do hate to read books in the old-fashioned sense). It&#8217;s outside of my normal genres of sci-fi, startup, sci-fi, business, fantasy, and more sci-fi, but I&#8217;m glad I picked it up. Despite my bias, I thoroughly enjoyed it.</p><p>Peter and Joel really do travel the world in search of what makes things funny. The combination of a researcher and a writer make for a great combo for a book.</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducted their own humor experiments along the way-to wince-worthy, hilarious, and illuminating results. In their quixotic search, they questioned countless experts, from comedians like Louis C. K. to rat-tickling researchers, and answered pressing (and not-so-pressing) questions such as, &#8220;What&#8217;s the secret to winning the New Yorker cartoon caption contest?&#8221;; &#8220;Who has the bigger funny bone &#8211; men or women, Democrats or Republicans?&#8221;; and &#8220;Is laughter really the best medicine?&#8221; As a final test, McGraw uses everything they learned to attempt stand-up-at the largest comedy festival in the world. Funny, surprising, and often touching, <i>The Humor Code</i> is a revealing exploration of humor, society, and an unusual friendship.</p></blockquote></div><div
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xmlns="com-wordpress:feed-additions:1">2205</post-id> </item> <item><title>Founder&#8217;s Dilemmas, The by Noam Wasserman</title><link>http://richmaloy.com/book-review/founders-dilemmas/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Fri, 02 May 2014 05:21:23 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2201</guid><description><![CDATA[I had the pleasure of seeing Noam speak at Techstars in Boulder, and I was deeply impressed by his research. If you are in the startup world, this is a...<div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=business">Business</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=startups">Startups</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>I had the pleasure of seeing Noam speak at Techstars in Boulder, and I was deeply impressed by his research. If you are in the startup world, this is a must-read. Forget the link-bait articles and the CB Insights surveys that all say the same shit. The Founder&#8217;s Dilemmas is based absolutely massive research, over many years. He&#8217;s done this work not to get you to pay for a subscription, but to help founders understand the pitfalls of others in the hopes they can avoid repeating the mistakes. Go read it.</p><h3 class="bc-heading
bc-color-basebc-spacing-smallbc-size-mediumbc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-boxbc-box-padding-nonebc-spacing-small"></p><blockquote><p>Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. <i>The Founder&#8217;s Dilemmas</i> is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.</p><p>Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.</p><p><i>The Founder&#8217;s Dilemmas</i> draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost 10,000 founders. People problems are the leading cause of failure in startups. This book offers solutions.</p></blockquote></div><div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=business">Business</a>, <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
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xmlns="com-wordpress:feed-additions:1">2201</post-id> </item> <item><title>Startup Life by Amy Batchelor, Brad Feld</title><link>http://richmaloy.com/book-review/startup-life/</link> <dc:creator><![CDATA[Rich]]></dc:creator> <pubDate>Tue, 25 Feb 2014 05:56:05 +0000</pubDate> <guid
isPermaLink="false">http://richmaloy.com/?post_type=book-review&#038;p=2190</guid><description><![CDATA[Juli and I listened to this on a few road trips. It provoked some very good discussion between us, and often enough that we would pause the book, talk about what we just heard, debate and discuss, then continue listening. As I write this review some five years later, I honestly can't recall a single specific thing from the book, but that it was thought-provoking enough for us to want to pause and discuss, should be enough of a recommendation. <div
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class="genre"><strong>Genre:</strong> <a
href="http://richmaloy.com/?genre=non-fiction">Non-Fiction</a>, <a
href="http://richmaloy.com/?genre=self-improvement">Self Improvement</a></span><br
/></div>]]></description> <content:encoded><![CDATA[<p>Juli and I listened to this on a few road trips. It provoked some very good discussion between us, and often enough that we would pause the book, talk about what we just heard, debate and discuss, then continue listening. As I write this review some five years later, I honestly can&#8217;t recall a single specific thing from the book, but that it was thought-provoking enough for us to want to pause and discuss, should be enough of a recommendation.</p><h3 class="bc-heading bc-color-base bc-spacing-small bc-size-medium bc-text-bold">Publisher&#8217;s Summary</h3><div
class="bc-box bc-box-padding-none bc-spacing-small"><blockquote><p><b>Real life insights on what it takes to make it in a relationship with an entrepreneur.</b></p><p><span
class="bc-text bc-color-secondary">Entrepreneurs are always on the go, looking for the next &#8220;startup&#8221; challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if entrepreneurs and their partners intend on staying together—and staying happy.</span>In <i>Startup Life</i>, Brad Feld &#8211; a Boulder, Colorado-based entrepreneur turned-venture capitalist &#8211; shares his own personal experiences with his wife, Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his 20 years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.</p><ul><li>Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for them</li><li>Provides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyle</li><li>Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than 20 years</li></ul><p><span
class="bc-text bc-color-secondary">While there&#8217;s no &#8220;secret formula&#8221; to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. <i>Startup Life</i>is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.</span></p></blockquote></div><div
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